"Modeling for Calvin Klein Jeans is really a dream come true," Jenner said today. "I've grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world's top supermodels. To now be a part of that legacy is truly an honour."
Jenner - who has had a strong catwalk season, walking for brands including Chanel, Balmain and Oscar de la Renta - will be seen in print and digital advertising for the campaign, as well as on paid social-media imagery, harnessing her undeniable digital influence to the fullest.
"Kendall is a modern beauty who brings her youthful spirit and edge to this special Calvin Klein Jeans business," Melisa Goldie, chief marketing officer of Calvin Klein Inc, added. "Kendall's powerful fan base and global reach will further amplify the current cultural conversation surrounding the Calvin Klein Jeans brand and highlight this exciting limited edition."
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