Red By Valentino - why do I like this?

I don't know why but this dress from Red by Valentino has really grabbed my attention. Normally Valentino is too girly for me and their pieces are too prim and proper. There is something that I find quite cute about this dress. I think it might be the shape rather then the print though. I also find dresses with no waist annoying so I have no idea what has drawn me to this dress.

Any ideas anyone?
selfridges